DTEK LLC - Sustainable Consumption

Principles in Case study: 
Promoting energy literacy
Action taken by company: 

In Ukraine, energy efficiency is a crucial issue not only for the industrial sector, but also for the heating sector. High energy prices, outdated heating equipment, low energy efficiency of buildings, lack of investment resources and ineffective legislation make it difficult for the heating sector to provide satisfactory services and competitive pricing. This situation affects virtually all Ukrainian cities and reforms are badly needed.

 

Energy efficiency is a priority for DTEK, which partnered the dynamic Municipal Heating Reform project (MHR), funded by the United States Agency for International Development (USAID). The main objective of the partnership is to promote sustainable consumption habits through energy literacy.

 

To promote energy literacy, DTEK is educating children in a number of creative ways about the need to save energy and about how to increase energy efficiency at home and in schools and colleges. In 2011, schoolchildren in the cities of Dnipropetrovsk, Energodar and Zelenodolsk staged plays on energy topics and visited heat-generating enterprises. In 2012, DTEK held the seventh competition of essays and pictures for the children of staff. More than 800 children participated, demonstrating that the company's values and aspirations have been understood.

The new Strategic Partnership programme, which is being developed with the cities in which the company operates, will include more projects aiming to increase the energy literacy of the population and local officials, and to improve energy efficiency in Ukraine.    

 

Learning: 

There is a high potential for energy savings in Ukraine. In the long term, energy savings by household consumers will make it possible to reduce CO2 emissions. Sustainable behavioral change requires integrated and participatory communication between business, government and the public to build knowledge and awareness. It is crucial to nurture that change in addition educating future generations.

Region: 
Europe