The problem addressed by the campaign:
- In 2012, 40% of new university
graduates joining the India-based IT services company will be women – up from
28% only three years ago. A significant percentage of those women are from Tier
2 and Tier 3 cities (basically, cities smaller than India’s largest cluster of
cities). The culture in these smaller cities and towns often restricts a number
of students, importantly girls, from moving to bigger cities to pursue their
education. Accordingly, many deserving, talented, employable candidates miss
out on the opportunities found in Tier 1 cities.
- The HCL programme focuses on increasing the
employability in these regions and also helps capitalize on the abundant
Conclusions and Recommendations:
beyond traditional campus recruitment activities.
with students through projects that convey how it is to work in a company.
with local educational institutions to ensure reach to non-traditional labour
- Adapt your
recruitment strategies to the different needs of students depending on their
background (women, underprivileged youth, elderly).
- Integrate your training and
development with your recruitment strategy.