The problem addressed by the campaign:
- The financial industry is changing
rapidly. Increasingly, clients and customers have transnational banking needs,
and non-banking organizations have started to play in the finance space (e.g.,
Apple has secured a banking licence). To remain competitive, SCB must be
creative about how it develops its people.
- SCB aims to respond also to ageing populations,
differently skilled workforces, and other demographic trends.
Conclusions and Recommendations:
the increasingly complex and international nature of banking, it is vital to
develop leaders with a breadth of understanding and to operate under a broad
definition of mobility.