The problem addressed by the campaign:
- This practice was designed to
address the lack of understanding regarding the definition of actual skills
gaps and future skills requirements in the Shanghai labour market.
- The objective of the Shanghai skills survey was to
identify the shortage of skills by profession and by industry and to identify
the nature of the skills shortages by profession.
Conclusions and Recommendations:
- Resist the
temptation to allow the survey questions and categories to become too detailed.
Too much data across too many categories does not deliver statistically robust
that in countries that are inherently dependent on exports, it is quite
difficult to single out the export relevance of skills.
- Structure forecasting
questions so that they encourage the respondent to focus on a more strategic
response relating directly to a business plan, rather than allowing for a more
personal response that is then difficult to categorize. Implications for talent
and HR can then confidently be deduced from the information obtained.