The problem addressed by the campaign:
- India has many unemployed persons
who have the basic education but lack sufficient skills to get jobs.
- A growing economy like India’s
requires a large, skilled workforce. But the lack of quality trainers and
training institutes has choked growth. A skill shortage is evident in every
sector of the economy. NSDC seeks to fill the gap between the growing demand
for and scarce supply of skilled personnel across sectors by funding training
- The skill development industry has not received focus
In India. Only 5% of total school and college graduates opt for vocational
training compared to other developed countries, where it is 50%. Such a biased
approach has led to low employability of youth and lack of skilled workers.
Conclusions and Recommendations:
- Public-private partnerships are the
key to closing the skills gap.
- The biggest issue is student
mobilization. The emphasis on skilled
jobs must begin right from schools.
culture and the thought process of the society have to change towards such skilled jobs. People consider
blue-collars as failures in the mainstream,” says Tahsin Zahid, director and
CEO of GRAS Academy, which plans to start 250 training centres and 75 mini-ITIs
in the provinces of Uttar Pradesh, Uttarakhand and Punjab.
- NSDC has planned pan-India
communication campaigns to help people take pride in being a skilled worker. It
is engaging with advertising and communications professionals to develop a
campaign that will focus on how a skilled workforce is critical for India and
can leverage its demographic advantage.