The problem addressed by the campaign:
The job market for college graduates is more
competitive than in previous decades. A skills gap exists in the marketplace in
finding individuals with the basic skills needed to be successful at running a
restaurant. Many of the employees
sourced across Yum!’s system lack university experience or degree completion.
Conclusions and Recommendations:
Yum! University (YU)
helps associates across the globe understand the key concepts needed for
success in any experience. By promoting internally and investing in the
development of entry-level employees you can build a reliable workforce that
builds a better business.