Global Agenda Council on Automotive 2011

While the triad automotive markets – the United States, Europe and Japan – have recovered to pre-crisis sales and growth levels, China and the remaining BRIC markets will be the future growth drivers. The rise of these markets will bring a new balance of power to the industry. In traditional automotive markets, shifts in consumer behaviour, such as advanced environmental awareness and new mobility alternatives, new technology developments such as electric vehicles, and policies banning vehicles from city centres, are putting the industry under great pressure. These developments are fundamentally changing the industry.

What will it take to reshape the industry? What will an innovative “mobility ecosystem” look like where vehicles communicate with each other and where they operate in an integrated fashion with other transportation modes? Can the reputation of the industry be recovered and enhanced to become a leader in mobility innovation and excellence? How can we ensure that CO2 emission reductions through new technologies are fully realised along the entire value chain? How does evolving customer behaviour impact the industry’s current business model? How can developing markets become leaders in sustainable mobility?