Global Agenda Council on Emerging Multinationals 2011

Multinationals from emerging economies are creating new dynamics in the global competitive landscape. They come primarily from rapidly growing economies and frequently operate in challenging business environments. Emerging multinationals have often managed to thrive and grow by developing reliable goods and innovative services at low prices. Working from a solid home base, they are gaining market share and entering foreign markets at an unprecedented pace. While not novel, South-South and South-North foreign direct investment is now occurring in a widespread and marked manner.

What competitive advantages do emerging multinationals possess and what challenges do they face, especially in light of the ongoing global economic slowdown and uncertainty? What important business, economic and social impact will they have?