Global Agenda Council on the Future of Media 2012-2014
The media, entertainment and information industry has long played a role in informing, educating and entertaining consumers and citizens. Recently, new technologies and changes in consumption habits have influenced how the industry creates, distributes and transforms content into profit. As the industry continues to innovate with respect to content, formats and business models, it must also balance its economic imperative and social role.
Media in general, and social networks and entertainment in particular, have recently demonstrated an immense influence on communities regarding political, social, health and environmental issues. In the longer term, the challenge facing the industry is to find the right business models to ensure creative, high-quality content, while still embracing the disruptive nature of participatory media. However, in the immediate term, the Global Agenda Council on the Future of Media has identified trust and accuracy of information as the two most pressing challenges facing this sector.
What the Council is doing about it
During the past 12 months, the Council has determined that the media industry remains misunderstood by many other sectors of society, whether business, government, civil society or academia. In itself, this is a challenge to the industry, since it cannot serve other sectors without a proper appreciation of their expectations. To address this, the Council has undertaken a research survey, developed in collaboration with the European Commission, to understand the impact of media on future society.
Over the next 12 months, the Council intends to use this research base as part of its strategy to develop an in-depth analysis report on the future of media.
“Media in general, and social networks and entertainment in particular, have recently demonstrated an immense influence on communities regarding political, social, health and environmental issues.”
It will highlight the key success factors for the media industry, as well as actionable items that leaders can employ to ensure a robust and sustainable future for the media sector.
To get involved please contact
Research Analyst: Stefan Hall, Global Agenda Councils, email@example.com
Council Manager: Annie Luo, Director, Media, Entertainment and Information Industries, firstname.lastname@example.org
Forum Lead: Diana El-Azar, Senior Director, Media, Entertainment and Information Industries, email@example.com
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