Global Agenda Council on the Future of Travel & Tourism 2014-2016


With job creation and economic growth at the top of the global agenda, the travel and tourism industry can play a critical role in creating employment opportunities worldwide while spurring economic growth. The sector already accounts for 9% of global GDP – a total of $6 trillion – and creates 120 million direct and 125 million indirect jobs.

As the world becomes hyperconnected, circular and citizen-centric, the right legislative framework, innovative financing and partnership models are crucial to facilitate travel. This includes smart visas, smart infrastructure (i.e. smart airports) and skills. The Global Agenda Council on the Future of Travel & Tourism is committed to supporting the development of a robust travel and tourism sector, and believes that travel facilitation is essential for growth as well as the creation of exports and jobs in the industry.

The council has published a report, Smart Travel: Unlocking Economic Growth and Development through Travel Facilitation, that proposes a smart travel model and blueprint that could revolutionize the travel and tourism sector, much the way smartphones have transformed the telecommunications and media industries.

During its first term the council put together a “Call for Action on Facilitation of Travel”, which was placed on the 2012 G20 meeting agenda in Mexico. In 2013, letters of intent to further facilitate travel through regional visa agreements were signed in Latin America (Peru, Ecuador and Colombia) and South-East Asia (Myanmar, Indonesia, the Philippines and Cambodia). In 2014, a Call to Action on Travel Facilitation and Talent Mobility was signed at the World Economic Forum on Africa and endorsed by the heads of state of Rwanda, Kenya and Mali. 

During the 2014-2016 term, the council will continue to advance the work on regional travel agreements already under way in Latin America, South-East Asia and Africa. Acknowledging the current geopolitical tensions, terrorism threats and the risk of pandemics, as well as the demands from today’s consumer, the council will take forward the work it has done on smart travel and consider what technological advances, innovations and infrastructure is needed at the local, national, regional and global level to facilitate travel while improving security. 

The council will also focus on sustainable tourism, recognizing its responsibility to function in a responsible, environmentally conscious manner in today’s modern economy. Work is under way to examine and assess current industry sustainability measurements and to achieve clear sustainability commitments from major travel and tourism players.

To get involved please contact

Council Manager and Forum Lead: Tiffany Misrahi, Community Lead, Aviation & Travel Industries, Mobility Industries,