Global Agenda Council on Media, Entertainment & Information 2011

The Media, Entertainment & Information industry has long had a role in informing, educating and entertaining consumers and citizens. Yet the latest technology, the proliferation of sources and distribution channels and the change in consumption habits have put pressure on how the industry creates, distributes and monetizes content.

While continuing to innovate with respect to content, formats and business models, the industry has to balance its survival as a business with its societal role to uphold democracy and shape values and behaviours. Media, in general, and social networks and entertainment, in particular, have recently demonstrated unprecedented influence in educating communities on political, social, health and environmental issues. The industry’s challenge is to find the right business models to ensure creative, high-quality content while still embracing the disruptive participatory media.