Henrich Greve
Professor of Entrepreneurship, INSEAD
Speaker
Henrich Greve is Professor of Entrepreneurship at INSEAD. He holds
a PhD in organizational behaviour from the Graduate School of Business,
Stanford University, and a MA in Sociology.
He is the Chair of Organization and Management
Theory, INSEAD. His main interests are the causes
and consequences of strategic change in organizations, but he also studies
organizational innovations, and organizational founding and growth in young
industries.
Henrich Greve is the Associate Editor, Administrative Science Quarterly, and the
Division Chair, Organization and Management Theory Division, Academy of
Management, and has published over 50 articles and a
number of books.
Presentation Summary
Innovation
lags – the lag between innovation and adoption – occur when there is a delay
between a new idea or technology becoming available, and its uptake by
industry. While cost and efficiency benefits may be proved in a lab, even the
most rational managers can remain uncertain about real world application, and
delay adoption.
If
business can work out how to shrink this lag, new innovations will be adopted
more rapidly and business will benefit more immediately from increased
productivity.
Uncertainty
is reduced when information flows from current users of an innovation to its
potential users. Uncertainty reduction – understanding how an innovation will
work in the real world – produces adoption. Rapid adoption, from efficient
information flow, reduces innovation lag.
