Presentation Summary

Soul City was founded to communicate crucial healthcare information in the face of serious health and development challenges in South Africa. The question: how do we reach people with information that will prevent illness before it starts? The answer: through stories on prime time television and radio. The successful series has grown into a cross-platform health promotion and social change programme, creating demand throughout Africa and reaching 45 million people in ten countries. Out of the success of Soul City, grew Heartlines, using television, radio and print to tell stories that get South Africa talking, thinking and acting on values. To leverage the opportunities of social networking, Heartlines has launched ForGood.co.za, a social networking site for the purpose of social good. With 23,000 members in its first month of operation, the developers believe that ForGood.co.za has international application. Heartlines is exploring opportunities to partner with third parties to create a business plan that will help ForGood.co.za achieve its potential.