- Vice-President, Africa, Emerging Theatre, Cisco, United Kingdom
Vice President (VP) for Africa responsible for the company’s go-to-market strategy across the continent as well as the field execution of that strategy. As Cisco’s VP for Africa, Meads will be looking at how technology can drive country transformational opportunities within this environment, in particular broadband penetration, and help accelerate governments’ agendas. His role is to act as a trusted advisor to customers, organisations and nations, helping them become more competitive, innovative, prosperous and inclusive, through life- changing networks, enabled by technology. Meads has 29 years of experience in the IT industry. He has successfully established and grown large sales operations through his determination to remove barriers to growth and by leading dynamic teams, both at Cisco and Siemens.Prior to VP, Meads was Managing Director, Africa Emerging Theatre at Cisco for over a year, as well as more than two and a half years as Managing Director for Cisco in South Africa, where he created a robust partner model, grew the Enterprise, Service Provider and Commercial businesses and built a strong local team. During his tenure, Cisco helped the country develop its e-Skills Initiative, aimed at harnessing information and communications technologies for socio-economic development. He has traveled extensively throughout Africa, re-establishing the foundations of Cisco’s growth, which will deliver accelerated growth in Africa.