- General Manager, Coca-Cola Middle East Region, United Arab Emirates
BA in Marketing, Ecole Supérieure de Gestion, Morocco. Seventeen years' experience in general mgmt, marketing and strategy. 1996, Brand Manager, Colgate Palmolive Morocco. 1999, joined The Coca-Cola Company, Morocco as Brand Manager; 2001, Marketing Manager, Algeria; 2002, West Africa Regional Marketing Manager, Cote d'Ivoire; 2005, Division Strategy and Planning Director, Egypt; 2007, GM, Morocco & Equatorial Africa Region; 2010, GM, Coca-Cola Middle East; currently General Manager, Coca-Cola Middle East, Dubai, UAE. Board Member, Junior Achievement - Injaz Al-Arab MENA. Has participated in various regional events, incl. Global Food Leaders' Summit-Gulf Food and Global Entrepreneurship Summit. Founding Member, Coca-Cola University, Morocco.