Mads Kjaer

• Chief Executive Officer and Co-Founder, MYC4, Denmark

Thirty years' market experience from Africa. CEO and Co-Founder, MYC4. Since 1984, in Kjaer Group, serving 20 years as CEO; from August 2006, Chairman. Believes in the idea that “businesses must be for profit, but profit must be for a purpose.” Has lived in Zimbabwe, Uganda and South Africa. Honorary Consul for Ethiopia in Denmark.