Paul Rice

• President and Chief Executive Officer, Fair Trade USA, USA

BA in Economics and Political Science, Yale University; MBA, University of California, Berkeley. Rural development specialist with 20 years' experience working with farmers and cooperative enterprises in Latin America; champion of market linkage and enterprise development as strategies for farmer empowerment and sustainable development; 1990-94, Founder and Chief Executive Officer, Prodecoop, the first farmer-owned coffee export cooperative in Nicaragua; since 1998, current position. Ashoka Fellow. Recipient of Skoll Award.