Sheena Iyengar

• Professor, Columbia Business School, USA

Currently, S.T. Lee Professor of Business, Columbia Business School. Author of The Art of Choosing, a finalist for the 2010 Financial Times & Goldman Sachs Best Business Book of the Year Award. Recipient of awards and honours, including: Presidential Early Career Award for Social Scientists for work on decision-making; named one of the Thinkers50, a global ranking of top management thinkers.