- Associate Professor; Deputy Director, Research Center of New Media Marketing, Guanghua School of Management, Peking University, People's Republic of China
PhD in Marketing, Johnson Graduate School of Management, Cornell Univ. Associate Professor and Deputy Director, Research Center of New Media Marketing, Guanghua School of Management, Peking Univ. Expertise and research areas include personalized marketing, online advertising, e-commerce and recommendation systems. Teaches courses including Marketing Models (PhD), Information and Firm Strategy (EMBA), and Marketing Research (MBA), Peking Univ. Devoted to promoting cross-discipline research in marketing, statistics and computer science. Member, AMA and MSI. Commentator, CCTV. Columnist, major magazines and newspapers. Author, Personalization: The Future of Business.