Technology has transformed the way the world works, plays and communicates. Since its founding, Microsoft has been a leader in this transformation, guided by these core values: A Global, Inclusive Approach: Maintaining a diverse workforce that thinks and acts globally; innovating to lower the costs of technology; supporting the communities where Microsoft works and lives Broad Customer Connection: Understanding customers' needs; providing products and services that help them realize their potential Enabling People to Do New Things: Broadening choices for customers through new products, services and scenarios, and by integrating more deeply with industry partners Excellence: In everything Microsoft does Trustworthy Computing: Deepening customer trust through the quality of Microsoft's products and services, and its responsiveness, accountability and predictability Innovative and Responsible Platform Leadership: Expanding platform innovation, benefits and opportunities for customers and partners; discussing the firm's future directions and working with others to ensure their products and Microsoft's platforms work well together Great People with Great Values: Microsoft's people have always been the heart and soul of its innovation

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