Barclays ambition is to be one of the small group of universal banks leading the global financial services industry. Barclays portfolio of businesses sustains this ambition as it is not reliant on any one geography or any one customer segment. Its strategic priorities are: to build the best bank in the United Kingdom; to build new international retail and commercial banking markets; to accelerate the growth of its global product businesses - Barclays Capital, Barclaycard, Barclays Wealth and BGI; and to enhance operational excellence.
In pursuing these strategic objectives, Barclays will focus on and execute four themes. First, increase customer satisfaction and employee engagement: these are preconditions for sustainable long-term growth. Second, invest for the future while producing powerful profit growth. Third, broaden the earnings base, in particular, the proportion of revenues that are generated outside the United Kingdom. Finally, achieve top quartile productivity in all of the businesses that make up the Barclays Group. |
