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A growing number of research projects and surveys highlight the links between the quality of a company’s stakeholder relationships and/or its wider economic, social and environmental performance, both real and perceived, as well as the following key value drivers:
1. Reputation management 2. Risk profile and risk management 3. Employee recruitment, motivation and retention 4. Investor relations and access to capital 5. Learning and innovation 6. Competitiveness and market positioning 7. Operational efficiency 8. Licence to operate
The Business Case for Corporate Citizenship explains that good corporate citizenship can provide benefits in each of these eight areas, and identifies ways that increased corporate citizenship can improve business performance. Real-life examples of the consequences for companies that have invested in or ignored key aspects of corporate citizenship are also presented.
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