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Brazil Competitiveness Report: how to unleash the country’s full competitiveness potential
 
Kai Bucher, Senior Media Manager, Tel.: +41 (0)22 869 1212 – kai.bucher@weforum.org

Rio de Janeiro, Brazil, 16 April 2009 – The World Economic Forum released today The Brazil Competitiveness Report 2009, the first ever study of this type for Brazil. The findings of the Report are being presented and discussed at the World Economic Forum on Latin America in Rio de Janeiro. The Report is the result of collaboration between the World Economic Forum and Fundação Dom Cabral.

Using the Global Competitiveness Index’s methodology and the latest thinking in competitiveness research, The Brazil Competitiveness Report 2009 provides a comprehensive overview of the country’s current competitiveness landscape, highlighting strengths and problematic areas. Ranked 64th in the Global Competitiveness Index 2008-2009, Brazil posted a remarkable eight-place improvement since last year, with progress experienced in the institutional environment and labour and financial market efficiency, among others. The Report finds that weaknesses remain in the macroeconomic environment, institutions and goods and labour markets, while notable strengths are its market size as well as its sophisticated and innovative business sector.

Insightful contributions on specific challenges and opportunities for Brazil’s competitiveness written by leading academics and experts, such as Paulo Resende, Associate Dean and Coordinator of the Infrastructure and Logistics Department, Fundação Dom Cabral, Brazil and Claudia Costin, Secretary of Education of the Municipality of Rio de Janeiro, among others complete the Report. Some of the issues explored in depth include: infrastructure, public institutions, environmental sustainability, business sophistication, foreign direct investment, and innovations in the agribusiness sector.

Click here for the full report.

“The Brazil Competitiveness Report 2009 is being published at an important moment for Brazil’s national competitiveness agenda, given the challenges brought about by the current global economic downturn,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. “Against this daunting background, it becomes even more urgent for Brazil’s public and private sectors to address together the weaknesses in the country’s competitive environment, while at the same time dealing with the negative implications of the global economic outlook. All relevant national stakeholders need, more than ever, to unite forcefully in the definition and implementation of a comprehensive competitiveness strategy that is able to ensure sustained economic growth and prosperity for the benefit of all Brazilians for many years to come.”

The Report contains detailed country profiles for Brazil and eight relevant comparator countries, providing a snapshot of each economy’s competitiveness landscape.

The editors of the Report are Irene Mia, Director and Senior Economist, World Economic Forum; Emilio Lozoya Austin, Director and Head of Latin America, World Economic Forum; Carlos Arruda, Professor of Innovation and Competitiveness, Fundação Dom Cabral; and Marina da Silva Borges Araujo, Economist, Fundação Dom Cabral.

Notes to Editors

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