- Asian consumers are having a dramatic impact on global tastes and trends in popular culture, film and fashion.
- Asian consumer buying habits will also have a great impact on global purchasing patterns and market platforms in the future.
- Western companies will have to go beyond a model of merely exporting western products to Asia or sticking an Asian icon on the sleeve of a dress to attract and sustain a relationship with Asian buyers.
This panel focused on several key points about the impact that Asian...