IDEO LLC

IDEO is an innovation and design firm, founded in 1991, that uses a human-centered, design-based approach that seeks to help organizations in the business, government, education, and social sectors innovate and grow in three ways. IDEO identifies new ways to serve and support people by uncovering their latent needs, behaviours, and desires, visualizing new directions for companies and brands as well as design offerings that bring innovation strategy to life. IDEO enables organizations to change their cultures and build the capabilities required to sustain innovation.