Beto Lopez

Beto Lopez
  • Global Lead, Systems Design
    IDEO

Degrees from the University of Texas at Austin. Experience in automotive R&D, architectural engineering, and sustainable development research. 2004, joined IDEO: Global Lead of IDEO's Systems Design discipline. Senior Product Designer, realizes innovations within established, complex systems by applying IDEO's industry and technology experience. As a complement to design thinking which helps understand and envision what people need, applies systems thinking to help frame, change and sometimes disrupt how those value propositions are delivered to people. Speaker on design, systems thinking and sustainable development.