Charles Kim

Charles Kim
  • Partner, Global Media Practice
    Bain & Company

Twenty years with Bain & Company; currently, Director, New York; heads Americas Media and Entertainment practice; has led strategy, operations and organizational work with leading media clients, and also related communications, technology, services and investment clients; experience includes development of corporate and growth strategies, M&A strategies and merger integration, new product campaigns, marketing strategies and turnarounds; has focused on issues of advertising, its future prospects and implications on current and emerging business models; has also helped lead much of Bain's IP in this area, from achieving full potential of advertising sales for traditional media, and unlocking the potential growth in online branded advertising within digital media.