Colin McElwee

• Co-Founder
  Worldreader.org

Degree in Economics, University of Manchester; MBA, ESADE Business School. Extensive for-profit and non-for-profit experience across the globe. Former: Economist for several Brussels-based lobbies to the European Commission; Global Marketing Controller, Scottish & Newcastle, overseeing Formula 1 sponsorship and product distribution to over 150 countries; Director, Marketing, ESADE Business School, Barcelona. Co-Founder, Worldreader; oversees all business strategy and development. Worldreader mobile is present across 170 countries and its e-reader programme has been implemented to date in Ghana, Kenya, Rwanda, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.