Colin McElwee

• Co-Founder
  Worldreader.org

Degree in Economics, University of Manchester; MBA, ESADE Business School. Extensive for-profit and non-for-profit experience across the globe. Former: Economist for several Brussels-based lobbies to the European Commission; Global Marketing Controller, Scottish & Newcastle, overseeing Formula 1 sponsorship and product distribution to over 150 countries; Director, Marketing, ESADE Business School, Barcelona. 2010, co-founded Worldreader; as Managing Director, oversees all strategic operations with the current main focus on Africa (Ghana, Kenya, Tanzania, Rwanda and Uganda). Interests: reading.