David Aaker

David Aaker
  • Vice-Chairman
    Prophet Brand Strategy

BSc, MIT; MSc and PhD, Stanford. Since 1970, Professor of Marketing Strategy, Haas School, University of California, Berkeley; Vice-Chairman, Prophet Brand Strategy. Author of 14 books including: Spanning Silos (2009); Brand Portfolio Strategy (2004); Brand Leadership (2001); Building Strong Brands (1996). Author of 100 articles including: The Lure of Global Brands; Should You Take Your Brand to Where the Action Is? Recipient of awards. Expertise: brand strategy, brand architecture, global brand management, brand equity measurement, business strategy. Interests: skiing, mountain biking, tennis.