Professor of Microeconomics and Experimental Economics
University of Zurich
Economist known for contributions to behavioural finance and experimental economics and new field of neuroeconomics. Currently, also: Director, Institute for Empirical Research, University of Zurich; affiliated faculty member, Department of Economics, MIT. Recipient of numerous prizes for integrating sociological and psychological aspects into modern economic theory including: Marcel Benoist-Prize, the first economist to win what has been referred to as the Swiss Nobel prize. Honorary Member, American Academy of Arts and Sciences.