Fernando Madeira

Fernando Madeira
  • President and Chief Executive Officer, Latin America e-Commerce
    Wal-Mart

Degree, Pontificia Universidade Catolica; studies in Business Administration, INSEAD. 1989-2012, Co-Founder, Terra, an Internet access platform; 1999, company acquired by Telefonica Group. With Terra Latin America: 2002-12, President, Terra Brazil; responsible for products and services such as Gaia, Internet Multimedia Content Platform; 2005-12, led regional operation, achieved leadership in total revenues and online advertising. Since 2012, President and CEO, Latin America e-Commerce, Walmart de México y Centroamérica. Expertise: optimization of online advertising opportunities, broadband service penetration. Recipient of awards.