Professor of Neuromarketing
Nanyang Technological University (NTU)
BSc in Psychology, London School of Economics; DPhil in Functional Brain Imaging, University of Oxford; CPsychol FRSA. Over 15 years' experience in the commercial application of modern brain imaging methods for marketing and manufacturing. Formerly, four years in the marketing industry as Account Executive, FKB Carlson; then returned to academia; until 2004, established and directed a specialist neuroimaging lab, University of Oxford. 1999, Founding Partner, Neurosense. 2007, Full Professor, University of Warwick. Fellow, Royal Society for Arts and Business.