Gemma Calvert

• Professor of Neuromarketing
  Nanyang Technological University (NTU)

BSc in Psychology, London School of Economics; DPhil in Functional Brain Imaging, University of Oxford; CPsychol FRSA. Over 15 years' experience in the commercial application of modern brain imaging methods for marketing and manufacturing. Formerly, 4 years in the marketing industry as Account Executive, FKB Carlson; then returned to academia; until 2004, established and directed a specialist neuroimaging lab, University of Oxford. 1999, Founding Partner, Neurosense. 2007, Full Professor, University of Warwick. Fellow, Royal Society for Arts and Business.