Manuel Arroyo

• President
  Coca-Cola ASEAN

Degrees in Business Administration and Law, Master's in General Management and Master's in European Community Law, ICADE University, Madrid; Advanced General Management programmes, Wharton-Emory Business School and IMD. Formerly, with S.C. Johnson Wax in marketing and sales and Banco Santander in corporate finance and investor relations. 1995, joined The Coca-Cola Company; senior marketing positions in Spain, incl. 1998-2000, Global Brand Manager, Bottled Water and Fresca/Quatro; 2000-04, Marketing Manager, Iberia Division and Director, Sparkling Business Unit; 2004-06, General Manager, Spain, responsible for marketing, commercial leadership and franchise operations, strategic planning and Coca-Cola Gestion; 2006, President, South-East Asia Business Unit; since 2010, President, ASEAN Business Unit; responsible for operations across 13 countries. Regular speaker. Recipient of awards and honours, including: Coca-Cola Co. Best-in-Class Worldwide Marketing Excellence Award (2004); Woodruff Cup, Coca-Cola Co. #1 Business Performance Worldwide (2006).