An ambition to be the world's premier law firm underpins Clifford Chance's business strategy. The firm aims to achieve this goal through sustained investment in managing knowledge and information and by creating a working culture that enables its people to offer consistently high client service standards. Combining pragmatism and creativity, it offers practical solutions, a down-to-earth approach to complex, cross-border cases, in-depth industry knowledge and market-leading expertise to address critical business issues. The firm builds long-term relationships with clients as it works to develop and implement strategies to take clients' business further. As one of the world's leading law firms, Clifford Chance embraces its broader responsibilities, playing an active role in helping to shape effective laws and regulations across areas such as human rights, anti-corruption and environmental protection and sustainability. Through its programme of pro bono, volunteering, charitable and arts initiatives, all of its people are encouraged to develop strong links with the communities in which they work.