Agriculture, Food & Beverage


The Network of Global Agenda Councils
Additional initiatives of interest to the Consumer Community

About the World Economic Forum Consumer Community

The Consumer Community comprises select member companies of the World Economic Forum that are actively involved in pursuing the Forum’s mission at the industry level. The Community brings visibility and insight to strategic decision-making on the most important industry and cross-industry related issues, as well as the opportunity to engage in acts of global corporate citizenship. The Consumer Community includes the senior leadership teams of member companies in an ongoing process of engagement with the Forum throughout the year.


The Forum’s role is to help determine priorities and connect the relevant decision-makers needed to address a particular issue or set of challenges. Collaboration among all stakeholders is essential to capturing the insights required to shape the best solutions. Through interaction within the Forum’s networks, Partners, along with the most knowledgeable experts in their respective fields, debate and analyse the most relevant ideas and proposals, creating useful insight to issues and challenges.

The Network of Global Agenda Councils

The Network of Global Agenda Councils drives the research and analysis supporting the activities of the Forum. These multistakeholder groups tackle the most important issues on the global agenda. Each Council convenes 15-20 leading experts to propose solutions, devise strategies and evaluate the effectiveness of actions. The insight is fed directly into the Forum’s activities, including the Industry Partnership Programme. Of the network of 70 Global Agenda Councils, the following are particularly relevant to the Consumer Industries:

Global Trade SystemHealth & Well-beingClimate Change
Social Media Sustainable Consumption Food Security
Energy SecurityWater SecurityRole of Business
Food SecurityInfrastructureOceans
Logistics & Supply ChainPopulation GrowthEducation & Skills


Through its collaborative approach, the Forum enables Partners to individually take better-informed decisions, focus on priority issues and develop multistakeholder solutions.

Engaging Tomorrow’s ConsumerThere is a clear gap between the intentions and actions of consumers when it comes to sustainability – 72% of consumers surveyed around the world say they are willing to buy green products, but only 17% actually do. A new initiative in 2012, Engaging Tomorrow's Consumer, will explore ways that companies can engage consumers to trigger simple behavioral shifts that enable more sustainable lifestyles and create business value.
New Vision for AgricultureEngages high-level leaders of industry, government and international institutions – with support from leading experts – to define a shared agenda for agricultural development by addressing issues such as investment, technology, policy, trade and environmental sustainability. Stakeholders define joint priorities, recommendations and opportunities for collaboration and impact at global and country levels.
Water Resources GroupSince the Annual Meeting 2010, the World Economic Forum Water Initiative has been in alignment with the Water Resources Group (WRG), a neutral platform that supports governments accelerate reforms that will ensure sustainable water resource management for the long-term development and economic growth of their country. It does so by helping to change the “political economy” for water reform in the country by convening new actors and providing water resource data in ways that are manageable for politicians and business leaders.
Health and Well-beingFosters collaboration of key stakeholders across sectors on global health concerns and includes international bodies such as the World Health Organization. One area of focus includes the Healthy Living stream, supporting high-level dialogue on the partnerships and policies needed to facilitate healthy lifestyles and develop markets for health.

Additional initiatives of interest to the Consumer Community:

Supply Chain and Transport RiskThe Future of Content Creation
The New Energy ArchitectureThe Implications of Resource Scarcity
Sustainable Transport EcosystemThe Future of Urban Development  
The Future of ManufacturingEnabling Trade