Media, Entertainment & Information

 

Projects
Global Agenda Councils
MEI Partners    
Events 

Download the full report
Press release 





The Media, Entertainment and Information Industry Partners are select member companies of the World Economic Forum that are actively involved in leading the Forum's mission at the industry level. These include publishers, broadcasters, digital content aggregators, social networks, advertising and communication agencies, as well as media measurement companies. 

The Media, Entertainment and Information Industry is facing more changes than ever before, and it is therefore critical to combine the efforts of all stakeholders as well as adjacent industries to understand and address this rapidly evolving media landscape.

Projects

Industry Partners within this community have priority access to ideas, projects, and stakeholders that actively focus on the most relevant and critical industry issues and challenges. Some of the initiatives and projects include:

Norms and Values in Digital Media (2012-2014)

The internet has dramatically changed the way content and information is created, shared, and consumed across the globe. As a result, it is important to take a deeper look at how we can harness value from the new opportunities digital platforms enable and identify solutions to tackle the challenges that they present. Phase III of this project series, entitled The Business of Creativity: Seeking Value in the Digital Content Ecosystem, will explore how the increasing digital nature of content has introduced new opportunities for content creation, sharing, and distribution while surfacing pain points within the current copyright system. Dimensions addressed by this phase include business model and value chain shifts, technical and legal solutions, and global norms and values.

The objectives of this project phase are to:

  1. Illustrate and detail case examples of companies and organizations within creative industries that have leveraged the Internet in the adoption of innovative business models.
  2. Explore new phenomena that are enabled by hyperconnectivity including changes in roles and relationships in the creative ecosystem and the introduction of new currencies.
  3. Develop legal and technical frameworks that provide the elasticity to support multiple modes of content creation, sharing and distribution

To access our report from Phase II, click here.

Calendar of events:

This project is part of the Hyperconnected World initiative, which explores how we can best adapt and develop effective governance models for today’s hyperconnected world by focusing on the interlinkages between the rights and duties of individuals, businesses and governments.

New Vision for Education

Technological innovations continue to challenge the status quo in the education sector. With all the enthusiasm about the disruptive forces on the horizon and their subsequent impact on the future of learning, the Media, Entertainment & Information (MEI) Industry Partnership at the Forum is bringing together industry leaders, government officials, educators, and large employers to explore the unprecedented opportunities, unmet challenges, and unanswered questions in the following four pillars of education: content and curriculum, distribution and access, outcome and measurement, and funding models.

Calendar of events:

Creative for Good (2013 - 2014) 

Being an output of the Global Agenda Council on the Future of Media, the “Creative for Good” platform is a repository of brilliant, inspiring and effective case studies worldwide, as well as a brief “how-to” guide and resources for organizations embarking on such efforts.The goal of the platform is to showcase the power of media and communications in creating positive change regarding social issues, and try to reverse the idea that advertising is only about increasing material consumption, whilst allowing NGOs and other organisations to benefit from simple tools and best practices while devising their own campaigns.

Engaging Tomorrow's Consumer

The project focuses on the consumer-demand side of sustainable consumption. It explores how companies can engage consumers and trigger simple behavioural shifts that enable more sustainable lifestyles. Two tangible focus areas are being launched and scaled up in 2014: the Positive Change Effie Award, to reward marketers, and Future Awesome, a digital platform to inspire millennials.

The ultimate objective of the project is to provide cross-industry insight and stimulate corporate action around engaging consumers in sustainable lifestyles. This will be done through three areas of work over 2014

  • Institutionalizing and building strong awareness of the new Positive Change Effie Award to support Effie Worldwide Inc.
  • Successfully launching the new millennial-centric collaborative digital platform and supporting the establishment of Future Awesome, the independent not-for-profit entity
  • Developing a strategic recommendation and preliminary roadmap to drive action by partners for the next phase of the project

Global Agenda Councils

Currently four Global Agenda Councils exist that that relate to the issues of the media industry: Creative Economy, Education, The Future of Media, Social Media. 

The Global Agenda Council on Creative Economy

Over the last decade, creative industries have been embraced enthusiastically as a new growth model, especially in places where natural resources are exhausted, non-existent and/or where high laboratory or real-estate costs preclude manufacturing industries. Depending on how it they are defined, creative industries are estimated to represent anywhere from 3 percent to 12 percent of GDP. In tough times for ageing economies, many politicians and business people today see in creative industries an economic panacea that can create fast growth with a relatively low initial investment in a “soft” infrastructure--one that can support stylistic and technological innovation to spark advances in knowledge, information and economic development. Yet, despite all the efforts to create the next creative centre, there are more examples of failure than success at catalysing creativity as an economic driver. It is a wrong assumption to think that a thriving creative industry can be built ex-novo, like a cathedral in the desert. Indeed, there is even confusion over the precise definition of the creative economy. What seems clear, from places as disparate as Detroit, the Arab Gulf, and Singapore, is that money and desire are not enough to spark this chain reaction. A dedicated cultivation of local culture is the prerequisite.

The Global Agenda Council on the Creative Economy will begin by defining the creative economy, and will address the serendipitous success-rate of creative economy centres, by exploring and explaining the role of the creative economy in contributing to economic growth and employment; understanding what factors create an efficient creative environment; and enabling knowledge transfer amongst projects within the creative economy.

The Global Agenda Council on Education

The World Economic Forum’s Global Agenda Council on Education aims to bring together global thought leaders from the public and private sectors to form a multistakeholder partnership to address the enormous challenge of ensuring access to quality education for young people around the world.

The Global Agenda Council on The Future of Media, Entertainment & Information

The Global Agenda Council on the Future of Media, Entertainment and Information (MEI) was formed in 2010 and is now in its fifth term. Throughout its existence, the Council has focused on two main themes: 1) industry-related risks and opportunities; 2) the role of media in promoting social issues and adding value to society. In the new term, the council will focus on the transformations affecting the MEI industry sector, and will provide insight and thought leadership for the Forum’s industry community.

Creative for Good (2013 - 2014) 

Being an output of the Global Agenda Council on the Future of Media, the “Creative for Good” platform is a repository of brilliant, inspiring and effective case studies worldwide, as well as a brief “how-to” guide and resources for organizations embarking on such efforts. The goal of the platform is to showcase the power of media and communications in creating positive change regarding social issues, and try to reverse the idea that advertising is only about increasing material consumption, whilst allowing NGOs and other organisations to benefit from simple tools and best practices while devising their own campaigns.

The Global Agenda Council on Social Media

Despite its apparent global reach, many institutions are still not aware of how to use social media effectively, nor do they appreciate the responsibility that comes with its use. In order to understand how social media impacts social behavior and its role in distributing information, the large quantity of social data being generated needs to be evaluated.

The Global Agenda Council on Social Media, which was created in 2011, will continue to explore social media's potential by developing a set of standards and metrics to better analyze the impact on society. The council will convene leaders to present them with actionable research and recommendations developed by social media experts, with the long-term aim of harnessing social media for good. 

Events

World Economic Forum Annual Meeting 2015, 21-24 January 2015, Davos-Klosters, Switzerland
World Economic Forum on East Asia, 21-23 April, 2015, Nusa Dua, Indonesia