Retail & Consumer Goods


The Network of Global Agenda Councils
Additional projects of interest to the Consumer Community

About the World Economic Forum Consumer Community

The Consumer Community comprises select member companies of the World Economic Forum that are actively involved in pursuing the Forum’s mission at the industry level. The Community brings visibility and insight to strategic decision-making on the most important industry and cross-industry related issues, as well as the opportunity to engage in acts of global corporate citizenship. The Consumer Community includes the senior leadership teams of member companies in an ongoing process of engagement with the Forum throughout the year.


The Forum’s role is to help determine priorities and connect the relevant decision-makers needed to address a particular issue or set of challenges. Collaboration among all stakeholders is essential to capturing the insights required to shape the best solutions. Through interaction within the Forum’s networks, Partners, along with the most knowledgeable experts in their respective fields, debate and analyse the most relevant ideas and proposals, creating useful insight to issues and challenges.

Further, the Forum produces cutting-edge reports each year on an extensive range of subjects, from competitiveness, risk and scenario development to gender equality. Industry Partners benefit from and contribute to these knowledge products and networks. 

The Network of Global Agenda Councils

The Network of Global Agenda Councils drives the research and analysis supporting the activities of the Forum. These multistakeholder groups tackle the most important issues on the global agenda. Each Council convenes 15-20 leading experts to propose solutions, devise strategies and evaluate the effectiveness of actions. The insight is fed directly into the Forum’s activities, including the Industry Partnership Programme. Of the network of 70 Global Agenda Councils, the following are particularly relevant to the Consumer Industries:

Global Trade SystemHealth & Well-beingClimate Change
Social Media Sustainable Consumption Food Security
Energy SecurityWater SecurityRole of Business
Food SecurityInfrastructureOceans
Logistics & Supply ChainPopulation GrowthSkills & Talent Mobility


Through its collaborative approach, the Forum enables Partners to individually take better-informed decisions, focus on priority issues and develop multistakeholder solutions.


Engaging Tomorrow’s ConsumerThere is a clear gap between the intentions and actions of consumers when it comes to sustainability – 72% of consumers surveyed around the world say they are willing to buy green products, but only 17% actually do. A new initiative in 2012, Engaging Tomorrow's Consumer, will explore ways that companies can engage consumers to trigger simple behavioral shifts that enable more sustainable lifestyles and create business value.
Enabling Trade“Enabling Trade – Valuing Growth Opportunities” was launched by the World Economic Forum in collaboration with the World Bank in January 2012. Developed by the Trade and Logistics & Supply Chain Global Agenda Councils of the Forum, the project aims to introduce a supply chain approach to trade negotiations and cooperation by identifying and quantifying the impact of regulation and policies on the functioning of international supply chains.
Supply Chain RiskThis work will focus on developing a blueprint for resilient global supply chains, improving data and information sharing across public and private sectors, and establishing a new baseline risk assessment methodology to help organizations understand and mitigate across a variety of global disruptions.
The Future of Urban DevelopmentToday, more than 50% of the world’s population lives in cities – a figure set to rise to more than 70% by 2050. As humanity builds more urban fabric than ever before, cities face a growing number of challenges and risks, including climate change, congestion, governance, healthcare, security and over-stressed infrastructure. As cities look for partners in addressing these challenges, this project is providing a neutral, cross-sector platform to exchange ideas and catalyse partnerships among urban leaders, businesses, institutions and NGOs.
New Vision for AgricultureEngages high-level leaders of industry, government and international institutions – with support from leading experts – to define a shared agenda for agricultural development by addressing issues such as investment, technology, policy, trade and environmental sustainability. Stakeholders define joint priorities, recommendations and opportunities for collaboration and impact at global and country levels.
Health and Well-beingFosters collaboration of key stakeholders across sectors on global health concerns and includes international bodies such as the World Health Organization. One area of focus includes the Healthy Living stream, supporting high-level dialogue on the partnerships and policies needed to facilitate healthy lifestyles and develop markets for health.

Additional projects of interest to the Consumer Community:

  • Manufacturing for Growth

  • The New Energy Architecture

  • Shaping Culture and Governance in Digital Media


Document archive for all the issues you are interested in