TrueCar believes that truth and transparency is a better, more profitable way of doing business. TrueCar's mission is to transform the way consumers and dealers buy and sell cars. In 2006, it built an intelligent, data-driven online platform to provide greater transparency and efficiency in automotive retail. The platform has originated over 1.45 million vehicle sales, saving consumers over $3.5 billion off MSRP and dealers over $350 million in marketing spend. TrueCar is the highest performing US-based internet IPO in 2014.