TrueCar believes that truth and transparency are better, more profitable ways of doing business. TrueCar's mission is to transform the way consumers and dealers buy and sell cars. In 2006, it built an intelligent, data-driven online platform to provide greater transparency and efficiency in automotive retail. The platform has originated over 1.45 million vehicle sales, saving consumers over $3.5 billion off MSRP and dealers over $350 million in marketing spend. TrueCar was the highest performing US-based internet IPO in 2014.