TrueCar's mission is to transform the car-buying experience for consumers and the way that dealers attract customers and sell cars. The company has established an intelligent, data-driven online platform operating on a common technology infrastructure, powered by proprietary data and analytics. It operates a company-branded platform on TrueCar.com. In addition, it customizes and operates its platform for affinity group marketing partners. It enables users to obtain market-based pricing data on new and used cars, and to connect with TrueCar Certified Dealers.