TrueCar helps qualified dealer partners gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, its price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. The company was founded in 2005 and has driven over 400,000 car sales.