Circular Economy
Introduction
 

Project MainStream, jointly launched by the World Economic Forum and the Ellen MacArthur Foundation with support from McKinsey & Company, is a 24-month initiative driven by business to scale up the circular economy.

MainStream aims to leverage a pre-competitive, cross-sector collaborative effort that addresses the enablers of a circular economy, ranging from pure material flows and policy enablement to technology. The project will develop business cases and deliver proof of concept for such flows, and will be the cornerstone to influence the rest of the business community.

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