With almost half of the 500 largest companies in the region, Brazil boasts some of the strongest corporations in Latin America – some of them already excelling globally and having a profound impact in the regions and societies where they operate. More than ever, the country – and its corporations – has the capacity to contribute with the improvement of the state of the world. Its increasing international presence entails a responsibility to actively engage in global issues and develop communities worldwide.
In this scenario, the impact of Brazilian corporations in the wider environments where they operate is significant, not only domestically, but also in Latin America and around the globe. Corporate global citizenship is now evolving into a key competitive advantage for true global Brazilian enterprises, allowing sustainable and responsible growth, while also supporting cross-regional multistakeholder communities and global well-being.
Building on the Forum’s previous work in developing best practices for corporate global citizenship, this initiative will:
- Assess how Brazil’s leading globalizers – companies that are already global, or that are expanding rapidly outside Brazil – are putting corporate global citizenship into practice
- Identify the best practices of corporate citizenship in markets where Brazilian Globalizers operate
- Find opportunities for present and future Brazilian Globalizers to develop their corporate citizenship based on their individual capabilities and strengths
- Explore the opportunities and challenges facing Brazilian companies, and will examine the corporate and competitive framework under which they operate
The project will work closely with Brazilian members and constituents of the World Economic Forum in Brazil, Brazilian multinational corporations, as well as government agencies and ministries which stimulate the country’s competitiveness and global presence.
A diverse network of the Forum’s global and local stakeholders will also be engaged in the project’s activities, including international academia, media leaders and the Forum’s Network of Global Agenda Councils on Latin America and on Emerging Multinationals, who will provide expert support to this initiative.
Stakeholders will have the opportunity to interact and exchange ideas on multiple occasions and in various formats; including interviews and workshops, as well as exclusive sessions in the Forum’s regional and global platforms.
The initiative’s milestones for 2013-14 include:
- Meeting of the Project’s Advisory Board: São Paulo, November 2013
- Roundtable discussions at the World Economic Forum Annual Meeting 2014: Davos-Klosters, January 2014
- Launch of the “Emerging Best Practices of Brazilian Globalizers” report: Brazil, March 2014
- Workshops at the World Economic Forum on Latin America: Panama City, Panama, April 2014
This initiative will allow Brazilian companies to showcase how corporate global citizenship principles are being put into practice and how, by strategically adopting these principles, companies can boost their competitive advantages while still promoting social, environmental and economic well-being.
The “Emerging Best Practices of Brazilian Globalizers” initiative enables increased understanding of Corporate Global Citizenship and how it can improve adoption by emerging Brazilian Globalizers - and potentially other Latin American global corporations.
The initiative’s Advisory Board consists of prominent champions and experts in globalization, social responsibility, and corporate citizenship initiatives in Brazil – and globally – who represent a range of sectors and backgrounds, covering the full spectrum of stakeholders of the corporate global citizenship ecosystem – the private sector, the government, academia, non-profit organizations, and civil society.
Current Advisory Board members include:
- Carlos P. Braga, Professor of International Political Economy; Director of the Evian Group, IMD, Switzerland
- Carlos Eduardo Lessa Brandão, Member of the Board of Directors, Instituto Ethos, Brazil
- Carlos Fadigas, Chief Executive Officer, Braskem, Brazil
- Daniel Feffer, Vice-President, Suzano Holding SA, Brazil
- Ernst Ligteringen, Chief Executive, Global Reporting Initiative (GRI), Netherlands; Global Agenda Council on the Role of Business, World Economic Forum
- Felipe Monteiro, Assistant Professor of Strategy, INSEAD, France
- Frederico Curado, President and Chief Executive Officer, Embraer SA, Brazil
- Helio Mattar, President and Board Member, Akatu Institute for Conscious Consumption, Brazil; Global Agenda Council on Sustainable Consumption, World Economic Forum
- Henk S. de Jong, Chief Executive Officer, Philips Latin America, Netherlands
- João Batista Aquino de Souza, Managing Partner, Egon Zenhder, Switzerland
- Luciano Coutinho, President, Brazilian Development Bank (BNDES), Brazil
- Marco Stefanini, Chief Executive Officer, Stefanini IT Solutions, Brazil
- Marcos Troyjo, Co-Director, BRICLab; Adjunct Associate Professor of International and Public Affairs, Columbia University, USA
- Mario Monzoni, Professor and Head Centre for Sustainability Studies, Fundação Getúlio Vargas (FGV), Brazil
- Otaviano Canuto, Senior Advisor on BRICS, Development Economics, The World Bank, USA; Global Agenda Council on Poverty & Sustainable Development, World Economic Forum
- Pankaj Ghemawat, Professor, Anselmo Rubiralta Chair of Strategy and Globalization, IESE, Spain
- Ricardo Villela Marino, Executive Vice President, Member of the Board of Directors, Itaú Unibanco SA, Brazil
- Roberto Giannetti da Fonseca, Executive Director of International Affairs and Foreign Trade, Federation of Industries of the State of São Paulo (FIESP), Brazil
- Roberto Teixeira da Costa, Trustee Board Member, Centro Brasileiro de Relações Internacionais (CEBRI), Brazil
- Sherban Leonardo Cretoiu, Professor; Coordinator of the International Business Center, Fundação Dom Cabral (FDC), Brazil
- Wesley Batista, President, JBS, Brazil