The links between healthy populations, productive workforces and economic growth is well established. Worldwide, $47 trillion of cumulative output loss can be expected in the next two decades due to chronic noncommunicable diseases (NCDs) and mental health disorders. Already 36 million deaths annually or more than 60% of global deaths are due to cardiovascular diseases, diabetes, cancer and chronic respiratory diseases. However, 80% of cardiovascular problems and 40% of cancers can be prevented by tackling key risk factors.
Effective prevention of NCDs will require exceptional levels of collaboration among stakeholders and across sectors (health, finance, education, media, sports, agriculture, urban planning, public transportation, recreational industry, etc). Alignment of objectives and coordination of efforts across stakeholders is necessary to deliver high impact solutions to enable healthy lives and for the prevention and control of NCDs.
The Healthy Living Initiative aims to bring together governments, private sector and civil society to have a positive and measurable impact on healthy living and NCDs by catalysing multistakeholder collaborations to support healthy, active lives for individuals, communities and societies.
A key element of the Initiative is “The Voice of Leaders” campaign that brings together reflections of global leaders from the public sector, private sector and civil society to raise awareness on the value of healthy living and the need for multistakeholder collaborations to achieve it.
The Voice of Leaders campaign is supported by an assessment of critical bottlenecks in multistakeholder collaborations and practical guidance on how to overcome these bottlenecks and build effective collaborations. This can be found in the report “Collaborating for Healthy Living: From Bottlenecks to Solutions” and in the Toolkit for Multistakeholder Action.