Each year until 2030, at least 150 million people will be entering the middle class. This will bring almost 60% of the world’s population into a middle income bracket. Over the same period energy demand is projected to increase by 40%, and water demand is expected to outstrip supply by 40%.
Providing for the next generation of consumers in a sustainable manner presents both a challenge and an opportunity. Leaders can position themselves to succeed in this changing framework by redefining their strategies. New products, services and value chains can embrace "absolute sustainability".
The challenges and solutions are explored through the lens of:
- consumer engagement (demand)
- value chains and upstream action (supply)
- policies and an enabling environment to accelerate change (rules of the game).
The World Economic Forum’s work on sustainable consumption has evolved.
- 2008 – 2009: We laid out the business case for sustainable consumption and drove collaboration
- 2010 – 2011: We identified key leverage points and highlighted the value at stake
- 2012 – 2013: We scoped the demand side of sustainability and designed initiatives to trigger sustainable lifestyles
On presenting the key findings and recommendations from the work in 2013 at the World Economic Forum Annual Meeting 2013 in Davos-Klosters, business leaders were unified in a call to action, suggesting pilot initiatives that would test strategies to engage marketers and consumers in sustainable lifestyles.
This is being done through the World Economic Forum’s initiative "Engaging Tomorrow's Consumer”
Below you will find the reports on the World Economic Forum and its partners’ work on Sustainable Consumption over the last few years.