The Forum is at a crossroads of a unique network of thinkers, innovators and entrepreneurs whose activities provide a catalyst to Forum members' thinking.
The incorporation of Artists and Cultural Leaders serves two purposes. Firstly, it provides a platform for cultural leaders to advance their social agenda at the highest level. Secondly, given the high profile of the cultural personalities that we target, it helps to raise awareness and draw attention of other decision makers to the issue. It raises the profile of the issue and it provides an opportunity for action.
The aim is to integrate top level cultural leaders, with a proven track record of social activity and impact. This social engagement should be in areas in which the Forum can make a contribution. Sports are a universal language, are increasingly popular and are a very useful tool for economic and social development. The objective is to target sports personalities who are socially committed or politically aware; that have a foundation or a project to bring sports to everyone and contribute to society; are inspirational or motivational to other participants; and have experience in leadership.