Annual Meeting of the New Champions 2012

  • Creative Agents of Change

    By Sheila Sri Prakash

    Tuesday 11th September 2012 - 9:00am - 10:00am

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    • Creativity and the arts are active agents for driving social change.
    • An intersection between liberal arts and science needs to be established to drive this change.
    • Art is magic but needs to touch the ground to make it sustainable.
    • Art and creativity can facilitate social change through entrepreneurship.

    The panel, which comprised an artist, a social worker, a film-maker, and a business leader, focused on social entrepreneurship to actively engage in creating platforms to improve the opportunities for artists and to make art self-sustaining. The session was moderated by a professor of global strategy and entrepreneurship.

    The discussion began with each panellist expressing how he or she was working towards improving the opportunities for art and increasing awareness in society. It was noted that although these initiatives were generally non-profit motivated, they needed to be profit-motivated to make them sustainable.

    The challenge lay in the fact that art cannot be commoditized and it is difficult to scale up an artistic enterprise and keep its originality.

    Celebrities work wonders in China as brand ambassadors.

    Social venture funds in India have helped to bring rural artisans into the modern supply chain. Artisans have been allotted shares at par, while private investors pay 30 to 40 times for the same share. This gives the artisan a sense of ownership.

    One of the panellists pointed out that the quality of the product speaks for itself. Art is barrier-free and everyone can relate to art. Art is good for business and, in turn, business is good for art. These linkages help to build sustainability. Empower children through art, and they will begin to look for solutions as managers.

    Disclosure


    These insights were written by Sheila Sri Prakash. The views expressed are those of certain participants in the discussion and do not necessarily reflect the views of all participants or of the World Economic Forum.

Session objectives

How is the concept of cultural entrepreneurship driving social change?

  • Creating new platforms for performing arts
  • Incorporating arts into corporate culture
  • Integrating marginalized communities as co-creators 

Rapporteur

  • Sheila Sri Prakash Sheila Sri Prakash
    Chief Architect and Founder, Shilpa Architects Planners Designers, India

    1977, BArch, Anna University; 2005, Executive Education Program, GSD, Harvard University. First Indi...

Speakers

  • Yana Peel Yana Peel
    Chief Executive Officer, Intelligence Squared, Hong Kong SAR

    Studied at McGill University; postgraduate studies in economics, LSE. Started career at Goldman Sach...

  • Ivonne González Vela Ivonne González Vela
    Chief Executive Officer, Comunicarte Producciones, Venezuela

    BA in Communication. Integrated Marketing Communications Specialist with 10 years of experience with...

  • Ruby Yang Ruby Yang
    Documentary Filmmaker, Chang Ai Media Project, People's Republic of China

    An award winning Chinese American filmmaker, working in documentary and dramatic film. 2003, Co-Foun...

  • Neelam Chhiber Neelam Chhiber
    Managing Director, Industree/Mother Earth, India

    Industrial designer working on developing market solutions to bridge the urban-rural divide. Co-Foun...

  • Sheila Sri Prakash Sheila Sri Prakash
    Chief Architect and Founder, Shilpa Architects Planners Designers, India

    1977, BArch, Anna University; 2005, Executive Education Program, GSD, Harvard University. First Indi...

Moderated by

  • Anil Gupta Anil Gupta
    Michael Dingman Chair in Global Strategy and Entrepreneurship, University of Maryland, USA

    BTech, Indian Institute of Tech.; MBA, Indian Institute of Mgmt; Doctorate, Harvard Business School....

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