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World Economic Forum on China Business Summit 2006
Beijing, 10-11 September
Risk Management
"Even an unfriendly external environment will not block China's development."
Li Ruogu
Chairman and President,
Export-Import Bank of China, People's Republic of China
"We need to improve our legal system and also the corporate system as well as our cultural system."
Tu Guangshao
Vice-Chairman, China Securities Regulatory Commission,
People's Republic of China

As solid as China's growth has been (see Figure 1) and as steady as the government’s hand might seem, a growing list of risks could impede or alter China’s progress.

Foreign multinationals tend to focus on risks to China's domestic economy. What is the likelihood of overinvestment and overcapacity caving in? How is deregulation changing the business landscape and will it increase or reduce corruption? Some even discuss the need to offset their China risk with a presence in Vietnam or Malaysia. Perhaps the biggest risk foreign firms are trying to fathom, however, is the risk of not being in China at all.

Chinese companies, on the other hand, are pondering the risks of greater foreign competition, how to offset it by expanding overseas. "The risk for many Chinese companies is integrating foreign companies into their portfolio, how to make it work," said Edward C. Tse, Managing Director, Greater China, Booz Allen Hamilton, People's Republic of China.

Many risks lay beyond companies' control. Political manoeuvring in anticipation of the 2007 meeting of the Central Committee of the Communist Party of China to elect the new Party leadership, for example, has distracted the bureaucracy, imposing delays and constraints on foreign investment. And there are utter wild cards, such as an avian flu pandemic or the possibility of an armed conflict on the Korean peninsula.

"Today we see a lot of risks in the private sector and the country in general is borne by the banking system, which takes on most of the corporate risk."
John P. Drzik
President, Mercer Oliver Wyman (MMC), USA

One of the greater risks, though, is raised in the World Economic Forum's scenario report China and the World: Scenarios to 2025: an increasingly protectionist world that forces China and the rest of Asia to turn within for growth. The breakdown of the Doha Round appears to have increased the plausibility of this scenario, raising the risks to China and businesses in the country. "What this implies is that the global supply chain is going to be severely affected and that you’re going to, as a business, have to develop and depend upon regional supply chains," said Jean-Pierre Lehmann, Professor of International Political Economy, IMD (International Institute for Management Development), Switzerland. As bilateral trade agreements multiply, the danger is that increasingly complex rules will raise transaction costs and complicate trade.

China’s vulnerability to imported oil supplies is also fostering a well publicized push overseas to secure oil-rich friends. Beijing’s diplomats and executives have become frequent visitors to Central Asia, Africa and South America. China has also assumed a more proactive role in settling diplomatic disputes in areas it depends on for oil, such as Iran.

While those efforts may help mitigate the risk of an oil supply shock, for those in China the ability to offset risk would be greatly enhanced if its stock and bond markets were more developed. "Today we see a lot of risks in the private sector and the country in general is borne by the banking system, which takes on most of the corporate risk," said John P. Drzik, President, Mercer Oliver Wyman (MMC), USA (see Figure 2). Insurers also want the freedom to invest in a wider range of assets to enable China’s savers to better hedge risks to the value of their nest eggs. “Rome was not built in a day,” cautioned Tu Guangshao, Vice-Chairman, China Securities Regulatory Commission, People’s Republic of China. Before China can further liberalize its capital markets, he said: "We need to improve our legal system and also the corporate system as well as our cultural system."

"It is not easy for companies from the West, who are often seen as 'wolves', to get a foothold in the Chinese market and generate a profit."
Liu Changle
Chairman of the Board and CEO, Phoenix Satellite Television Co., Hong Kong SAR; Co-Chair of the China Business Summit 2006

These home improvements are vital, as David Dollar, Country Director, China and Mongolia, World Bank, Beijing warned: “To keep growing quickly, China needs to improve its institutions." For example, a basic impediment to implementing much of China’s transformation plan is the lack of safety nets for unemployment, healthcare and retirement. Without them, the Chinese will continue to save at prodigious rates, instead of channelling funds to more productive purposes. The absence of social security also limits entrepreneurship and the willingness of investors to take risks. "Savings are high because there is insecurity,” said Pierre E. Cohade, President, Asia Pacific Region, Goodyear Tire Management Company (Shanghai), People’s Republic of China.

The weak rule of law is another risk. Take intellectual property rights. Enforcement of IPR protection, while improving, remains patchy due to feeble commitment at the local level and the lack of a sufficiently independent legal system. This is not just a problem for foreign investors. In fact, about 90% of IPR infringements involve domestic firms. "The general issue is the extraordinary degree of decentralization in China," Dollar explained.

Yet, the obstacles and risks that could block China's economic transformation offer the very commercial opportunities that could drive new, sustainable growth. Japan and the US could supply China with the technology to enhance energy efficiency. The lack of social safety nets represents a "humongous opportunity not just for improving the quality of life in China but for unleashing all these savings,” said Cohade. He predicted that "empty nesters", parents born during the years of the Cultural Revolution whose single child has already grown up and left home, would be "the engine of consumption" in coming years. "Understanding the empty nesters is going to be critical” for retailers and financial services providers.

Environmental risk to sustainable Chinese growth

China's GDP is expected to quadruple by 2020, propelling aggregate energy use towards US levels and presenting challenges to overall environmental management. Pressure is rising on policy-makers and CEOs alike to improve energy efficiency and to take measures to mitigate widespread potential environmental damage to water supplies and air quality. There is an increasing recognition of environmental stress in Chinese cities, the fragility of several of China’s multiple ecosystems and the risks posed by environmental degradation to China’s long-term sustainable growth path. “The central government attaches great importance to building an environmentally friendly society,” said Zhang Xiaoqiang, Vice-Chairman, National Development and Reform Commission, People’s Republic of China. Zhang told participants that China aims to reduce energy consumption of per unit GDP by 20% and reduce total emissions by 10% over the next five years. This goal will be achieved through the reduction of pollution at source, implementation of new technologies and innovation. Market factors, such as adjustment to the price of oil, may also help this process. While Zhang said that China would continue to rely on coal as its major source of energy, the installation of clean coal technology and the increasing use of nuclear power – set to rise to 4% of overall energy production by 2020 – will help China to achieve its ambitious goals. Failure to act now to shore up the environmental foundations of China’s growth – locally, nationally and globally – risks human and political costs and future economic growth.