Future of 'Healthy'

Healthy populations are the backbone of a sustainable economy – they are more productive and less expensive for both employers and healthcare systems. Reductions in illness and mortality are estimated to account for about 11% of economic growth in low-income and middle-income countries as measured in their national income accounts. However, very often health is still seen as a cost rather than an investment.


The project aims to highlight the value of healthy populations and their ability to boost socio-economic growth. Three specific objectives are to:

  • Articulate the systemic links between health and other sectors such as employment, education, GDP and competitiveness
  • Re-think the concept of return-on-investment in “healthy” for governments, businesses and society, and establish the investment case for healthy populations
  • Transform the investment models for the eco-system of healthy.


Key Organizations

  • Bain & Company
  • Bain & Company Switzerland
  • Bill & Melinda Gates Foundation
  • Cardinal Health
  • Carlsberg Group
  • Centene Corporation
  • Centers for Disease Control and Prevention (CDC)
  • Coca-Cola Company
  • Diageo
  • Fortis Healthcare
  • GE Healthcare
  • General Mills
  • Harvard School of Public Health
  • Heartfile
  • IDEO
  • Johnson & Johnson Pharmaceuticals
  • Kaiser Permanente
  • Ketchum
  • Kodiak Venture Partners
  • Lindsay Goldberg
  • Mailman School of Public Health, Columbia University
  • Merck
  • Ministry of Foreign Affairs of Sweden
  • National Health Service (NHS)
  • New York City Department of Health and Mental Hygiene
  • Nielsen
  • Nike
  • Novartis
  • PepsiCo
  • Public Health Foundation of India (PHFI)
  • Qualcomm Incorporated
  • Robert Wood Johnson Foundation (RWJF)
  • Royal Philips
  • SABMiller
  • Sanofi
  • Secretariat of Health of Mexico
  • ShiftN
  • Singapore Health Promotion Board
  • Technogym
  • Union for International Cancer Control (UICC)
  • US Food and Drug Administration
  • World Bank
  • World Heart Federation

Project Management

Attila Turos, Project Specialist, Global Health and Healthcare Industries
Tel: +41228693652