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New Leadership in the Americas New Leadership in the Americas • María Asunción Aramburuzabala • Lorenzo A. Mendoza • Patricia Menendez-Cambo • Alec Oxenford • Enrique Peña Nieto  • Alejandro Ramírez • Alvaro Rodriguez ... to lead – the family business. Alejandro Ramírez , Chief Executive Officer, Cinepolis, Mexico, suffered ...