An ambition to be the world's premier law firm underpins Clifford Chance's business strategy. The firm aims to achieve this goal through sustained investment in managing knowledge and information and by creating a working culture in all its offices that enables its people to offer consistently high standards of client service. Combining pragmatism and creativity, Clifford Chance offers practical solutions, a down-to-earth approach to complex cases, in-depth industry knowledge and market-leading expertise to address clients' critical business issues. Clifford Chance builds long-term relationships with clients and is proud of the trust they place in the firm, as it works to develop and implement strategies to take clients' business further. As one of the world's leading law firms, Clifford Chance embraces responsibilities that extend beyond its clients' work. Through an active programme of pro bono, volunteering, charitable and arts initiatives, all its people are encouraged to develop strong links with the communities in which they work.