The video "Tides" is an appetizer of a water campaign being launched by the Young Global Leaders (YGLs) of the World Economic Forum -- a group of young leaders from around the world comprising key influencers and decision-makers in the corporate, non-profit and political sectors. Running throughout 2012, the YGL campaign will be the first global, cross-sector water campaign designed to mobilize masses of young people to increase awareness of the issue and to reduce global water consumption. By the end of the YGL Water Campaign, the goal is to have 12 million "Water Champions" saving 2.57 billion litres of water a year and together creating a better world.
